Founder: Vyjayanthi Vadrevu is an applied anthropologist with experience in applying ethnography to sales, marketing, and fundraising in technology, cultural arts, international non-profits and sustainable social enterprises. She is the principal consultant at Rasa

Advisor: Dr. John Bryan Page is a medical anthropologist specializing in drug abuse and other socially disapproved behaviors. He is a professor at the University of Miami and was formerly the department chair of the Department of Anthropology at the University of Miami.