Rasa is a research and strategy consultancy which uses anthropological research methods to find cultural patterns within companies and target audiences. These insights are then used to inform product development, marketing, organizational development and sales strategy. Clients range from Fortune 500 financial services firms to tech startups to small non-profits.

Rasa, a Sanskrit word meaning “essence,” refers to the concept of evoking a certain emotion, often through performance arts. Our work aims to unearth the essence of cultural and social phenomena for every client in order to provide a path forward.


Read more about our methods.

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